BigYellowBag

Challenge: Working as Principal Graphic and Web Designer I created a series of marketing material for BigYellowBag’s production season.

Solution: Consulting with the Marketing & Sales teams to analyze year over year sales, customer demographics and research competitors to develop and pitch visual strategies.

Result: I designed large format print, online retargeting ads and consumer packaging, print ads and coupons for 40+ franchisees in Canada and the US. This work helped to streamline creative production and build a consistent visual brand across regions, aiding in more accurate ads tracking and reducing operational costs for the franchisees.

Contribution:
Brand & Visual Design | Art Direction | Front-End Development | Package Design | Digital Marketing