Digital Marketing

Challenge: Work within the Growth Marketing team to develop high converting digital marketing and lead-generation campaign creative for a portfolio of 27+ beauty medspa brands across North America.

Solution: Collaborate with Digital Ads Specialists to research trends, monitor, track and analyze web behaviour and traffic, and develop a series of cohesive digital ad campaigns, landing pages and eblasts.

Result: Provide continuous recommendations through reports, customer journey mapping, ad creative, landing page design and optimizations. Using a mobile-first framework that decreased bounce rates while increasing conversion, engagement and product adoption, to help several mid-market companies expand their client base and offer new services.

Contribution:
Brand & Visual Design | Copywriting | Front-End Development | Project Management