Digital Marketing

Challenge: Work within the Growth Marketing team to develop high-converting digital marketing and lead-generation campaigns for a portfolio of 27+ beauty medspa brands across North America.

Solution: Collaborate with Digital Ads Specialists to research trends, monitor, track and analyze web behaviour and traffic. Develop a series of cohesive digital ad campaigns, landing pages and eblasts.

Result: Using CRO best practices and A/B testing, I provided continuous recommendations through reports, customer journey mapping, ad creative and landing page optimizations. Implemented a mobile-first framework that decreased bounce rates while increasing conversion, engagement and product adoption, to help several mid-market companies expand their client base and offer new services.

Contribution:
Brand & Visual Design | Front-End Development | Project Management | Digital Strategy | Content & Copywriting