University of Toronto

Challenge: At the University of Toronto I worked cross-functionally within the division of People Strategy, Equity and Culture (PSEC) to research, develop and execute a visual brand identity that incorporated DEI principals and practice.

Solution: Pulling from an overarching brand and extensive consultation with program directors and the VP, (PSEC) to create a comprehensive series of annual reports and print and digital marketing creative.

Result: Developed cross-channel social media campaigns in support of the departments reporting. Built a scaleable design library and templates including photography for the division across the University’s tri-campus, establishing 200+ photos for the division.

Contribution:
Brand & Visual Design | Art Direction | Copywriting | DEI Consultation | UX | Digital Strategy