Canadian Opera Company

Challenge: Bridging the gap between Brand & Content and the Ticketing Services teams to improve and modernize the digital customer experience.

Solution: Produced extensive research regarding customer buying and engagement behaviour related to our digital platforms, moving the organization away from a desktop-only to a mobile-friendly sales integration.

Result: From this research and web audit, I built strategies for optimizing the customer journey, onboarding process, and designed web, email marketing templates, and landing pages; that improved and tracked conversions, click-through, and audience engagement, minimizing page exits, unsubscribes and contributing to sales targets.

Contribution:
Copywriting | Front-End Development | UX | Project Management | Digital Marketing | Digital Strategy